Config App Lab
AI-powered · built for Indian commerce

Build your website. Grow your business.

Launch a professional store or site by answering a few questions — then sell across channels and grow with an AI operator that turns your data into a weekly to-do list.

No card. No account needed to start.

  • Online store
  • Business
  • Restaurant
  • Portfolio
4
site types
5
languages
1-click
AI growth actions
₹299
a month to go live

Everything you need to sell online

One platform for your storefront, your operations, and your growth — no plugins, no piecing tools together.

AI store operator

A weekly, data-grounded growth plan you can apply in one click — pricing, restock, SEO, offers, and a sales calendar tuned to Indian festivals.

Your own mobile app

Turn your store into a native Android app — same products, orders and design, with push notifications. Design and content changes update instantly over the air for free; native rebuilds and Google Play publishing scale with your plan. On Pro and up.

Sell everywhere

One catalog, every channel. Your own storefront plus Google Shopping and Instagram / Meta shops from a single product feed.

Physical & digital

Sell products, size/colour variants, or downloads. Digital goods deliver instantly on the order — no shipping.

Teams & multi-store

Invite teammates with roles, scope them to specific stores, and run every store from one account.

Made for India

UPI & cash-on-delivery, GST invoices, and storefronts in English, Hindi, Tamil, Telugu & Bengali.

No code, fully yours

Launch by answering a few questions, then fine-tune in the Design Studio. Your own domain, hosting & image storage included.

Recover & retain

Win back sales automatically — abandoned-cart nudges on WhatsApp, back-in-stock & price-drop alerts, reviews, loyalty points and referrals.

Live in three steps

  1. Answer a few questions

    Tell us your type of site, style, and content — mostly quick selections.

  2. We build it

    Pre-tested, responsive, accessible templates filled with your answers and polished by AI.

  3. Go live & grow

    A live site at your own address, then grow with the AI operator, offers, and multi-channel selling.

Included, out of the box

Dozens of features that would each be a paid add-on elsewhere — all here, all free to start.

Storefront

  • Cart & checkout
  • Discounts & coupons
  • Reviews & Q&A
  • Wishlists & bundles
  • Loyalty & referrals
  • Exit-intent offers

Growth

  • AI product descriptions
  • Personalized homepage
  • Bestsellers & recently-viewed
  • Flash sales & countdowns
  • Announcement bars
  • Push & email

Operations

  • Orders & fulfilment
  • Returns & exchanges
  • Inventory & bulk import
  • Abandoned-cart recovery
  • Store analytics
  • Anonymized benchmarks

Platform

  • Your own custom domain
  • Installable PWA
  • Dark mode
  • SEO-ready
  • Mobile-first
  • Accessible by default
Plans & pricing

Build free. Go live for ₹299.

Build and preview your store for free — pay ₹299/month only when you publish it live and start taking payments. Move up as you scale — more stores, automatic AI, custom domains and your team — cancel anytime.

Founding offer: the first 50 sellers lock ₹299/month forever.

Starter

₹299/ month

Everything you need to launch and run one real store.

  • 1 published store
  • Full storefront & checkout (UPI / COD)
  • GST-ready invoices
  • AI operator — 3 suggestions / month
  • AI content — 10 / month
  • Community support
Build free

Pro

₹499/ month

For a solo seller getting serious — plus your own app.

  • Everything in Starter
  • 📱 Your own Android app — 3 app builds / month
  • 1 custom domain
  • AI operator — unlimited on-demand
  • AI content — 100 / month
  • Email support
Choose Pro
Most popular

Growth

₹1,499/ month

For a growing business that wants to scale.

  • Everything in Pro
  • Publish your app to Google Play (assisted)
  • Push-notification campaigns
  • 15 app builds / month
  • 3 stores
  • Auto-weekly AI operator
  • Unlimited AI content
  • Premium theme library
  • Team — 3 seats
  • Anonymized benchmarks
  • Priority support
Choose Growth

Business

₹3,999/ month

For multi-store operators and teams.

  • Everything in Growth
  • A native app for every store — unlimited builds
  • Unlimited stores
  • Unlimited team seats
  • Auto-weekly operator on every store
  • Priority support + onboarding
Choose Business

Prices in INR. UPI & cards accepted, securely via Razorpay.

Ready to launch your store?

Start free in minutes — or tell us what you're building and we'll help.